5 Point Plan for New Patient Growth (SW14-10-02-1)
Availability | Course has taken place | ||
Documents |
Need help viewing PDF documents? | ||
Subject | Practice management | ||
Description | This is an evening presentation on Marketing delivered by a local consultant currently working with around 50 dental practices across the UK and Ireland from the private, NHS and specialist areas. Jonathan Fine is a partner in 'Breathe Business'. | ||
Venue | Alverton Manor Hotel, Truro - Cornwall View details | ||
Date & time | Thursday 2 October 2014, 18:00 to 20:30 | ||
Lecturer | Mr Jonathan Fine View details | ||
Target audience | Mandatory: Dentist, or Manager | ||
Development outcome | No development outcome | ||
Course style | Lecture | ||
Catering | Meal | ||
Core topic | Not a core topic | ||
CPD hours | 2:00 | ||
Cost | £20.00 | ||
Aims | To provide an overview of dental marketing strategies | ||
Objectives | By the end of the evening delegates should have a clearer view of: 1) Understanding your current situation - your catchment, the profile of your patients and your competitive set 2) Understanding and building your proposition. What is it you are actually selling - Family Dentistry, Saga set Dentistry, High end Cosmetic Dentistry etc. 3) How appealing are you to look at? Does your image support your proposition? Will your target market feel comfortable with it? 4) Communications; Patient Referral, Kerb Appeal, Website and Effective Campaigns 5) Engagement - how to optimise and convert all new patient enquiries | ||