Informed Consent and Ethical Selling (SW14-11-11-1)
Availability | Course has taken place | ||
Documents |
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Subject | Communication skills | ||
Description | ‘Bringing Patient and Product Together’ This workshop gives you the tools to answer a patient’s question “What do I get out of paying more for an alternative treatment?” By tapping into a patient’s values we can help them get what they ‘want’ as well as what they need. People will pay for things they want (less so for what they ‘need') if they know what they are getting and what it will do for them - informed consent. In this workshop you will find out how people tick; what things help them decide one way or another; what motivates them and how to present information in a way that makes some of the more expensive treatments appeal to patients. | ||
Venue | Alverton Manor Hotel, Truro - Cornwall View details | ||
Date & time | Tuesday 11 November 2014, 09:30 to 16:30 | ||
Lecturers | Carol Brooking & Kit Maher View details | ||
Target audience | Recommended to all | ||
Development outcome | No development outcome | ||
Course style | Lecture | ||
Catering | Meal | ||
Core topic | Not a core topic | ||
CPD hours | 6:00 | ||
Cost | £40.00 | ||
Aims | To explore the elements and practicalities of informed consent and ethical selling | ||
Objectives | By the end of the course participants will: Understand the links between ethical sales and informed consent Know what motivates people to make the choices they do Be able to promote a product’s features and it’s benefits Understand how ‘values’ differ in patients and how to make best use of them | ||