"Getting your message across" - media training for the dental team (CPD-LEED05JUN18)

AvailabilityCourse has taken place
SubjectCommunication skills
DescriptionThis media training session will give insight and understanding of working with the media - TV, radio, the web, written press and social media, giving tips and advice on how to be more confident and relevant when communicating to a wider audience. Through practical exercises and discussion delegates will learn about the different media outlets and how to use them effectively.
VenueKirkstall Room, Weetwood Hall Hotel, Leeds  View details
Date & timeTuesday 5 June 2018, 13:30 to 16:30
LecturerMarcia Hughes  View details
Target audience

Mandatory: Dental Hygienist (£15.00pp discount), or Dental Nurse (£15.00pp discount), or Dental Technician (£15.00pp discount), or Dental Therapist (£15.00pp discount), or Practice Manager (£15.00pp discount), or Receptionist/Administrator (£15.00pp discount), or Dentist

Course styleLecture
CategoryManagement course
CateringRefreshments
Development outcomeD
CPD hours2:40
Cost£30.00 (subject to discounts, see Target audience above)
Aims
  • to outline different media outlets
  • to describe communication channels that work in different circumstances
  • to give guidance on how to develop clear and engaging messages when working with the media
Objectives
  • gain insight into the media and the different communication channels out there
  • understand how and when it’s appropriate to engage with the media, avoiding obvious pitfalls
  • learn practical steps and tips for creating clear messages
  • be able to develop a unique voice and edit messages
  • gain more confidence in presenting viewpoints and ideas
  • be able to choose communication channels carefully and assess media opportunities appropriately