Communication and the Media (STR28OCT21)

AvailabilityCourse has taken place
SubjectMiscellaneous
DescriptionPlease note this course is only available to StR3,StR4 and StR5 and is not open to external delegates.
VenueThe Met Hotel, Leeds  View details
Date & timeThursday 28 October 2021, 09:00 to 17:00
LecturersStephen Fayle & Caroline Holland  View details
Target audience

Mandatory: StR3, or StR4, or StR5

Course styleWorkshop
CategoryManagement course
CateringRefreshments and lunch
Development outcomeA, B
CPD hours6:00
CostNo charge
Aims

• Give an insight into and improve understanding of how to interact effectively and appropriately in a professional capacity with

radio

television

newspapers/magazines etc

the internet and social media

Objectives

• How to approach media interaction as a professional: Managing press communications, how to prepare, and getting your message across.

• Television, radio and newspapers: managing media interviews and avoiding some of the common pitfalls

• Effective and appropriate use of social media as a professional. Do’s and don’t’s.

Learning outcomes

Following this course the attendees will have a better understanding of how they might be required to interact as a professional with public-facing media and how to prepare for and conduct themselves during such an interaction.

Attendees will also be better prepared to manage interaction in social media and understand what is expected of them as professionals