Workshop 3: Marketing, meeting the patient requirements and quality (CPD-SHEF08MAR16)

Additional qualification details

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Please note that this is one of six workshops designed to ensure dentists and managers feel confident that they are managing their practices as efficiently and as effectively as possible.

Whilst each course stands alone, delegates may want to consider booking all six sessions. The full list of workshop dates are:

1. 10th November 2015 - Planning and the management role

2. 12th January 2016 - Communicating to lead your team

3. 8th March 2016 - Marketing, meeting patient requirements and quality

4. 10th May 2016 - Finance

5. 12th July 2016 - Managing the performance of your team

6. 13th September 2016 - Managing change effectively

Mandatory: Dental Hygienist (£15.00pp discount), or Dental Nurse (£15.00pp discount), or Dental Technician (£15.00pp discount), or Dental Therapist (£15.00pp discount), or Practice Manager (£15.00pp discount), or Receptionist/Administrator (£15.00pp discount), or Dentist

What a delegate can hope to take from the workshop

To understand the key marketing theories

The basics of a marketing approach in dentistry are explained and how this might apply to all types of practice, regardless of location, patient base and size is justified. The applications of these marketing principles within a dental practice are discussed and evaluated.

To be able to define the quality in the dental practice

How to understand what patients perceive as quality is discussed, including how different patients within the same practice may have different expectations. Having evaluated the patient understanding of quality, assessing how well the practice is meeting those expectation is planned.

Understanding how to improve customer care

The focus of customer care is explained and the way that this can impact upon the delivery of quality is understood. The patient journey, from the first phone call through to post-treatment is evaluated and improvements considered to ensure satisfied patients.

To start to apply a marketing approach to your organisation

A marketing approach is then understood for the whole practice and there is a clear assessment of both the benefits to the patients and the benefits to all members of the dental team.

By the end of the course delegates will be able to:

• Understand the key marketing theories
• Define the quality in the dental practice
• Understand how to improve customer care
• Create a marketing plan for the practice