Workshop 3: Marketing, meeting the patient requirements and quality (DONC10MAR15)

AvailabilityCourse has taken place
SubjectPractice management
DescriptionThere are six one-day practical and interactive workshops covering the key management areas. The workshops are held every two months and you can attend the full series of six workshops, or simply attend individual days.
Additional information

Please note that this is one of six standalone workshops designed to ensure dentists and managers feel confident that they are managing their practices as efficiently and as effectively as possible.

The full list of workshop dates are:

1. 11th November 2014 - Planning and the management role

2. 13th January 2015 - Communicating to lead your team

3. 10th March 2014 - Marketing, meeting patient requirements and quality

4. 12th May 2014 - Finance

5. 7th July 2014 - Managing the performance of your team

6. 8th September 2015 - Managing change effectively

VenueDoncaster Royal Infirmary PG Centre, Doncaster  View details
Date & timeTuesday 10 March 2015, 09:30 to 17:00
LecturerMr John Shepherd  View details
Target audience

Mandatory: Dental Hygienist (£10.00pp discount), or Dental Nurse (£10.00pp discount), or Dental Technician (£10.00pp discount), or Dental Therapist (£10.00pp discount), or Practice Manager (£10.00pp discount), or Dentist

Course styleWorkshop
CategoryManagement course
CateringRefreshments and lunch
Development outcomeNo development outcome
CPD hours6:00
Cost£20.00 (subject to discounts, see Target audience above)
Aims

What a delegate can hope to take from the workshop

To understand the key marketing theories

The basics of a marketing approach in dentistry are explained and how this might apply to all types of practice, regardless of location, patient base and size is justified. The applications of these marketing principles within a dental practice are discussed and evaluated.

To be able to define the quality in the dental practice

How to understand what patients perceive as quality is discussed, including how different patients within the same practice may have different expectations. Having evaluated the patient understanding of quality, assessing how well the practice is meeting those expectation is planned.

Understanding how to improve customer care

The focus of customer care is explained and the way that this can impact upon the delivery of quality is understood. The patient journey, from the first phone call through to post-treatment is evaluated and improvements considered to ensure satisfied patients.

To start to apply a marketing approach to your organisation

A marketing approach is then understood for the whole practice and there is a clear assessment of both the benefits to the patients and the benefits to all members of the dental team.

Objectives

By the end of the course delegates will be able to:

  • Understand the key marketing theories
  • Define the quality in the dental practice
  • Understand how to improve customer care
  • Create a marketing plan for the practice