Workshop 3: Marketing, meeting the patient requirements and quality (CPD-BRIG14SEP16)
Availability | Course has taken place | ||
Documents |
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Subject | Practice management | ||
Description | There are six one-day practical and interactive workshops covering the key management areas. The workshops are held every two months and you can attend the full series of six workshops, or simply attend individual days. | ||
Additional information | Please note that this is one of six workshops designed to ensure dentists and managers feel confident that they are managing their practices as efficiently and as effectively as possible. Whilst each course stands alone, delegates may want to consider booking all six sessions. The full list of workshop dates are: 11th May 2016 workshop 1 Planning for success & the role of the manager 13th July 2016 workshop 2 Communications to lead and engage your team 14th September 2016 workshop 3 Marketing, meeting the patient requirements and quality 16th November 2016 workshop 4 Making practice finance work 11th January 2017 workshop 5 How to manage performance and get the most from your team 15th March 2017 workshop 6 Dealing effectively with change A PDF document is also attached above detailing a qualification that can also be taken in conjunction with the six workshops. | ||
Venue | Room TBC, Forest Pines Hotel and Golf Resort, Nr Brigg - Brigg View details | ||
Date & time | Wednesday 14 September 2016, 09:30 to 17:00 | ||
Lecturer | Mr John Shepherd View details | ||
Target audience | Mandatory: Dental Hygienist (£15.00pp discount), or Dental Nurse (£15.00pp discount), or Dental Technician (£15.00pp discount), or Dental Therapist (£15.00pp discount), or Practice Manager (£15.00pp discount), or Receptionist/Administrator (£15.00pp discount), or Dentist | ||
Course style | Workshop | ||
Category | Management course | ||
Catering | Refreshments and lunch | ||
Development outcome | No development outcome | ||
CPD hours | 6:00 | ||
Cost | £35.00 (subject to discounts, see Target audience above) | ||
Aims | What a delegate can hope to take from the workshop To understand the key marketing theories The basics of a marketing approach in dentistry are explained and how this might apply to all types of practice, regardless of location, patient base and size is justified. The applications of these marketing principles within a dental practice are discussed and evaluated. To be able to define the quality in the dental practice How to understand what patients perceive as quality is discussed, including how different patients within the same practice may have different expectations. Having evaluated the patient understanding of quality, assessing how well the practice is meeting those expectation is planned. Understanding how to improve customer care The focus of customer care is explained and the way that this can impact upon the delivery of quality is understood. The patient journey, from the first phone call through to post-treatment is evaluated and improvements considered to ensure satisfied patients. To start to apply a marketing approach to your organisation A marketing approach is then understood for the whole practice and there is a clear assessment of both the benefits to the patients and the benefits to all members of the dental team. | ||
Objectives | By the end of the course delegates will be able to:
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